Performance & security by Cloudflare, Please complete the security check to access. Are you inspired to improve your event social media returns? Earned social media is the exposure you garner through posting content that your followers share with others on their own. For any photos or videos taken on Snapchat at your event’s location, users can layer your filter over the image. Find image-oriented museum donors on the museum’s Instagram account. And make sure your ticket sale solution is equally as frictionless on mobile as on desktop: Half of all internet shopping is now from a mobile device. Research influencers who have spent time building cachet with your target audience. You don’t want to duplicate an existing hashtag which may result in two simultaneous but very different conversations colliding on Twitter. It encourages people to share on social media in ways that you can track, and in ways that will build community around the event.

Use a tool like Canva to create branded images of speakers with your event logo and hashtag. Many of the same tips apply to B2B and B2C events.

As a movie’s release date approaches, Marvel doesn’t only publicize the “A” with the date. For best brand recognition, your social presence should have the same colors, logos, and tone across platforms. Look at engagement on all of the platforms of your company, or your client’s company. It’s ok if the dinner menu is TBD.

Having a participant’s real testimonials visible to their network is incredibly valuable. Consider displaying your hashtag on a screen so that your audience can view the related tweets in real time. Wrapping Up: Social Media Event Promotion in Practice According to research from SurveyMonkey, people report they are five times more likely to be influenced by their friends and family than by an online influencer they don’t know. Another way to prevent getting this page in the future is to use Privacy Pass. This brings real-time visibility to the activity around your hashtag by displaying hashtagged posts: pictures, text, reactions, even questions for speakers. How to create an effective conference hashtag, Recommended Reading How To Use Hashtags For Your Event. Teaser posts also build interest among people who don’t already know they’ll love your event. Social Media is the king of sharing content in both graphical and text format. Encourage presenters to use them on their social media profiles. You want the path from social media discovery to ticket sale as short and frictionless as possible: minimal swiping, clicking, and navigating.

Stay active on social and encourage your attendees to share during the event by updating live. Consider organizing a date and time they can test out their online attendance tools with a dry run. Refer to our Privacy Policy or contact us at privacy@cvent.com for more details. Monitor the hashtag on a daily basis so you can engage with people who use it — and also to see if someone else is using it for something unrelated. You can make lists private or publically viewable and invite people to subscribe to your lists.

20 Social Event Ideas.

According to Eventbrite nearly 25% of traffic to ticketing and registration pages comes from social media. Jump on people’s interest and excitement for your event when those emotions are fresh.

Upload presentation slides to Slideshare and tweet a link to the slides using the event hashtag. Twitter Moments — a tab on desktop and mobile that shows the top news stories trending right now — allows you to curate a series, or gallery, of tweets revolving around a particular theme, such as a developing news story or cultural meme. A short time-lapse video on Facebook of the space getting readied for this weekend’s event.

Finally, don’t stop interacting with your online audience. Ideally it should be something you can use after the event — so there is no need to include the year when creating it. Facebook is Effective for Managing Customers. Start your preparations as early as possible to maximise promotion. Twitter chats are conversations on twitter scheduled at a particular time and based around a topic defined by a hashtag.

But at a minimum you need: your location, date and times, and ticket price. Tag all your event-related tweets, images and other social network updates using the hashtag.

You can do the same with your event: use teasers that appeal to existing fans and build excitement among new ones.

Recommended Reading: How to Use Social Media to Promote Your Event, HubSpot’s 2014 conference for inbound marketers, I Sold $3,283 Worth of My Books and Courses in One Month — Here's What I Learned, When the Price Is ‘Right’ — Five Sneaky Pricing Tricks Everyone Falls For, How Craig Built a Billion-Dollar Company From an Email List, The Anti-Halloween Strategy Great Brands Are Built On, Here’s Why Nobody Is Reading Your COVID-19 Emails, Change this one word in your brand story and change everything. Tools for this abound at a variety of price points. 29 Tips for a Comprehensive Social Media Event Strategy in 2020, half of event planners use paid social advertising, psychology-based hacks for making great videos, Social Tables’ photorealistic 3D rendering, 30 Social Media Tips & Tricks to Engage Attendees, ← The 5 Most Common Mistakes in Hotel Revenue Management, 5 Ways LinkedIn Marketing Boosts Event Promotion →, Do Not Sell My Personal Information (CCPA Required).

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