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This is the reason why an integrated marketing plan is considered as a simple marketing plan that works. 2. endstream endobj 25 0 obj<> endobj 27 0 obj<> endobj 28 0 obj<>/Font<>/ProcSet[/PDF/Text]/ExtGState<>>> endobj 29 0 obj<> endobj 30 0 obj[/Separation/PANTONE#20199#20CV 45 0 R 52 0 R] endobj 31 0 obj[/Separation/PANTONE#20199#20CVC 45 0 R 52 0 R] endobj 32 0 obj<> endobj 33 0 obj<>stream If an advertising agency is shaping an integrated marketing communications plan, it is a fair assumption that the plan will revolve around advertising. An integrated marketing communication strategy (as part of integrated marketing) would thus involve choosing marketing communication options that reinforce and complement one another (Kotler & Keller, 2006:19).

This can make it easier for you to do different message concepts and presentations while still incorporating the brand of the company effectively each and every time.

The way that a business wants to be perceived must be reflected by its marketing actions and efforts.

Just like when executing a strategic marketing plan, using an integrated marketing plan for conceptualizing and planning what you would like to present can help you be well-guided and tactical when it comes to actual information dissemination. Having the presence of your marketing message in different channels can make your campaign more memorable, convincing, and relevant. Trinity University Integrated Marketing & Communications Plan5 OVERVIEW The Trinity University Integrated Marketing and Communications Plan (IMC Plan) describes a new, holistic approach to the University’s external marketing and communication strategy. You may also see real estate marketing plan examples. Ensure that you know the brand of your business. The basic IMC tools used to accomplish an organisation’s communication objectives are referred to as the promotional mix. Using an integrated marketing plan allows companies and other corporate and business establishments to remain consistent with their campaigns and branding.

0000016720 00000 n 2. ABSTRACT: Integrated marketing communication is an essential concept used in clarifying and managing lucrative relations with the employees, consumers and shareholders and sending a uniform message to provide coherence and the maximum impact of communication as far as organization and its products in all the relation points. 0000009612 00000 n %PDF-1.4 %���� Layout these ideas in a digital marketing plan or in any other kinds of marketing documents that you will put together to come up with the final integrated marketing plan draft.

There are a lot of advantages that having a detailed and comprehensive integrated marketing plan at hand can provide. Here are some of the ways on how an integrated marketing plan can be of help to your business: 1.

In marketing, it is very important for the message of businesses to be presented accordingly. If you can effectively do this through an integrated marketing plan, it will be faster and easier for you to sell your products, pitch, services, and other offers or presentations. 0000002443 00000 n

(PDF) E-Book IMC (Integrated Marketing Communication) | Shohibul Arsyad - Academia.edu Academia.edu is a platform for academics to share research papers. 2.

�@'�� �Щ8"�-�V �z'�b��8� %t)�����?��k1 C��@���j������N�Ѣ��. However, it’s fair to say that while IMC is theoretically sound, it has not stood up to the promise and hype in practice. 2. Integrated Marketing Communication or IMC involve coordinating the various promotional elements and other marketing activities that communicate with the firm’s customers.

0000000876 00000 n The primary reason businesses are unable to pull off an integrated marketing campaign is the lack of resources.

In this manner, you will not be distracted and overwhelmed when using different channels. Integrated marketing plans help you to identify the best marketing channels that you can use to effectively communicate with your desired audience.

For you to optimize and maximize the usage of an integrated marketing plan, here are some of the things that you need to do: 1. Create this document now with the help of the references and guides that we have put together in this post just for you.

As we have specified above, an integrated marketing plan deals with the communication approaches of the business toward marketing activities and goal setting. 0000005944 00000 n However, this has already changed over the years which paved way to the usage of both online and offline practices and segments.

0000004852 00000 n startxref You might be interested in affiliate marketing plan examples.

0 Coming up with an integrated marketing plan can give you a high potential for return of investments. You have to be aware of the core of the business and its operations. For Trinity, this presents an opportunity to extend its brand awareness and further convey value. You may also check out simple business plan examples.

Come up with ideas, marketing concepts, and stories that your target audience can relate to. Since then IMC has developed into one of the most influential mana-gerial structures and its importance has grown all around the world. trailer

0000018733 00000 n We need marketing experts and managers to pull off such a process, which most businesses do not possess or are unlikely to train for. 3. You might be interested in work plan examples. 3. To introduce the concept of integrated marketing communications (IMC) and consider how it has evolved. 0000011390 00000 n H�T�Ko�0����=���H$ġI+q�CMgK�2pȿ/�M#��j�y��}q(l;Q�����5�����*��O�%Q�V�u�kՙ�¥�x'�

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Browse through a selection of downloadable integrated marketing plan examples in this post so you can develop an impressive integrated marketing plan for your business. y�Q.�,�(�kG{+��.a@�����Q��\8��p���A ��YɌn�u�a���_i�$�'��:�k�Q�p�h���4/���{W�3&�ӑ$���66� �4lJ���������� ���I9ؿ��b�9i��|��w태�V�{����

Having an integrated marketing plan can truly allow you to maximize the execution of your marketing efforts as it helps widen the range of presentation options in which different kinds of audience within your market can relate to. 0000001860 00000 n 0000017627 00000 n 0000004473 00000 n


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